races were featured during the popular
soccer show.
     Three races were shown in the halftime
break and three after the soccer
game so people across the country could
watch the horses they had wagered on
and feel more involved.
     The Swedish racing industry went
into the ‘80s which were the golden
years of racing. Under the office of Mr.
Lindberg, turnovers increased year to
year, however Lindberg was a cautious
man. At the same time he developed the
industry he kept a good eye on the
money. He created an IT department
making the ATG self-supplying and
engaged Remy Nilson as marketing
director. Like Lindberg, Remy grew up in
a small town, but he chose to be a journalist,
and in time Remy ended up in the
United States as a correspondent of
Sweden’s biggest tabloid newspaper.
     Back in Sweden he began to work
for the ATG, and he had a fantastic hand
with the press who ate from his and
became a very important distribution net
for the ATG. All information from the
racing industry was well exposed due to
the energy and contacts of Remy, who is
now himself the CEO of the ATG.
    The best skill of Mr. Lindberg was, in
my opinion, his talent of predicting things.
He could see a negative development
appearing long before any other, and he
dealt with it early. He was very cautious
concerning the introduction of new betting
types. In December of 1989 when he
inaugurated the vastly successful daily
double, it was only the fifth betting type
on the harness racing market.
    Also as the V65 started to lose
ground, Mr. Lindberg and his staff
were on their marks. In 1992 the
turnover decreased for the first time
since the foundation of the ATG. Only a
few per cent, but it was alarming anyway.
The ATG however already were
working on the solution, the change of
the V65 into the V75, from two to
three dividend pools. A lot of people
were skeptical, but Mr. Lindberg was
firm, this was the solution.
   The V75 was inaugurated on October
30, 1993 in Jägersro, where Copiad, who
was to win the Elitlopp the following two
years, won the first leg, a race for fouryear-
olds. If my memory serves me correctly,
the all time record turnover for the
V65 was 22 million Swedish kronor by the
introduction of the V75. The V75 turnover
on the first day was 39 million, and ATG
showed that they had again made the
right decision.
    With the V75 a couple of totally new
tools were introduced. The first one was
the possibility of having jackpots.

The idea was to turn over one or more pools to the following week, when the following occurred:    
     1. If nobody picks seven winners, the
whole pool will be transferred to the
next Saturday’s pool for seven winners.    
     2. If the dividend for five (or even
six) winners is less than a certain amount
(it has varied, five or 10 kronor), the pool
is transferred into the following week’s
pool for seven winners.
    With this possibility enormous pools
have been created, and the record
turnover was achieved when Solvalla had
a double jackpot, and almost 190 million
kronor were turned over.
    The second tool is the mystery
game called Harry Boy. I believe this is
one of the most brilliant inventions
ever. The idea is to help unskilled punters
to participate in the game. At the
beginning the Harry Boy issued purely
random tickets, where the only parameter
was the amount the punter wanted
to wager. He could buy a Harry Boy
ticket for 16 kronor, 48 kronor, 96
kronor, etc.
    The next step was made when Harry
Boy learned to “interpret” the turnover
of others. Starting lists for the V75 races
are always created Sunday evening.
Betting opens Tuesday morning, and it is
the wagering on win which Harry Boy
uses to create his tickets.
    To bet a Harry Boy on Tuesday doesn’t
make much sense, as the turnover picture
hasn’t gotten into shape yet. To bet a
Harry Boy on Friday afternoon or Saturday
is much better, as the turnover on win has
increased to an acceptable level and
because then Harry Boy never misses a
favourite.
     The third developmental step for
Harry Boy was the so called flexibility.
Now the punter can decide by himself
which horse(s) he would put as a single
choice. To select single horses is necessary
when you bet the V75. Even the biggest
punters choose two or three single horse
legs on their way to the millions. The
Harry Boy has been additionally detailed.
Now you can choose to fill in horses in
only one leg and let Harry fill in the
other six.
    Or say for instance, your brother is a
driver. He drives all seven legs, pure long
shots, but you do not want to lose if your
brother should win, so you pick your
brother’s horses only and leave it with
Harry Boy to pick the rest of the horses
up to the amount you wish to bet.
    The V75 has continued developing
up through the ‘90s and into the 21st
century.

Now the average turnover is
beyond 80 million Swedish kronor ($12.5
USD) every Saturday, with jackpots up to
130 million. A part of the increase comes
from international sources, because the
V75 was introduced in other countries
some years ago. Neighbour Denmark
was the first country, and the Danes now
have reached a V75 turnover every
Saturday of more than three million kronor,
an amount they never achieved on
their own pool games. Also the Danes
bet more on Swedish races in total then
they bet on their own. Win, place, V5
and daily double are also very popular
with the Danes.
    Currently the following countries
bet into the Swedish pools: Denmark,
Germany, Holland, Austria, Poland,
Albania, Estonia, Malta, St. Kitts in the
Carribean, South Africa (only win, place,
quinella), Australia (only from Tasmania,
but soon Western Australia will join in)
and the United States (from the three
New Jersey tracks, Delaware, Saratoga
Raceway and Philadelphia Park).
Negotiations are being made with more
sites, three tracks in Illinois for instance.
A number of countries worldwide are
waiting to join including Spain (who has
been in before) and Italy.
    Finland and Norway are conducting
their own V75s, but occasionally they
join an inter-Scandinavian pool, which
boosts it to vast turnover numbers.
It is no secret that the ATG is aiming
at a worldwide coverage of the V75. The
possibilities are there. The V75 is the
biggest horse racing pool game in the
world (some Hong Kong trifectas might
come close), and it is easy for punters to
adopt. I do not consider it impossible that
a worldwide V75 will be possible within a
few years which could turn over $40 million
US every Saturday. Be sure to join!

Till next time,
Klaus Koch

Klaus Koch is one of Scandinavia’s
leading racing administrators and is perhaps
best known for his former role as
director of racing at Solvalla Racetrack.
His duties included orchestrating the
Elitlopp, one of the world’s most prestigious
races, and attracting North
American and Australasian horses to
compete in the event.

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